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More and more professionals are tuning into podcasts as an information-packed complement to their daily commute, workout, or chores. Indeed, there are now an estimated 660,000 podcasts and 26% of Americans listen to at least one per month. As a result, podcasts have become a powerful marketing tool and a targeted way to spread your message to audiences ranging from talent leaders to bookkeepers to attorneys.
create a short pitch email. Nearly every podcast will have a website that includes contact information for the host or producer our is below. If you haven’t been able to secure a warm introduction from a friend, you or an assistant can email them with your pitch. It should be short — no more than a couple of paragraphs — but you want to offer enough information for them to judge if your material would be a good fit. Include a couple of sentences about you, laden with as many markers of credibility as possible; information on what you’d like to discuss on the show; and an explanation for why you’re reaching out to them, specifically.
Podcasts are a growing part of the media landscape and will only become more influential as a way of reaching your audience. Get your release form here
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